SEO & AEO

Get found by people searching, and by the AI answering them

Every day, people search for exactly what you sell, and more of them now ask an AI assistant instead of scrolling results. SEO gets you ranked. AEO, answer engine optimization, gets you cited. We build both the durable way: technical health, useful content and real authority.

Two people reviewing site performance on laptops
Search and traffic figures open on a laptop
Abstract lattice of glowing blocks
[ 02 ] What's included

What we do for you

Everything under this service is handled end to end, planned, produced and reported on by one team.

Working through technical fixes on a laptop
/ 01

Technical SEO audits

Crawl, speed, indexing and structure issues found and fixed so rankings can stick.

/ 02

Keyword & question research

The searches and questions your buyers actually ask, mapped to pages that answer them.

Abstract structure representing an answer engine
/ 03

Answer engine optimization

Structured content, schema and entity clarity so AI assistants cite you as the answer.

/ 04

Local SEO

Google Business Profile, reviews and local signals for customers near you.

Outreach and digital PR planned as a team
/ 05

Link building & authority

Mentions and links from relevant, credible places, with no shortcuts that burn you later.

/ 06

Rank & AI-visibility reporting

Positions, traffic, citations and conversions tracked monthly, with the next moves.

[ 03 ] A closer look

How the work actually happens

Three stages, each with its own deliverables. Keep scrolling and they stack up.

Audit findings open on a laptop screen
Audit

Fix the foundation first

Rankings cannot stick to a site with technical problems. We start by finding and fixing the crawl, speed and structure issues holding you back.

  • Full technical site audit
  • Speed and Core Web Vitals fixes
  • Indexing and structure cleanup
Pages of content laid out for review
Content

Pages that answer real questions

Keyword and question research maps what your buyers type and ask into pages that answer them plainly, structured so search engines rank them and answer engines can quote them.

  • Buyer-intent keyword and question mapping
  • New pages and rewrites
  • Schema and structured data
Reviewing rankings and citations together
Authority

Earn trust, keep it

Mentions and links from relevant, credible places build the authority that holds rankings and gets you cited, with no shortcuts that put the domain at risk.

  • Digital PR and outreach
  • Local citations and reviews
  • Monthly rank, traffic and AI-visibility reporting
[ 04 ] Why it works

What you can expect

  • Rankings that climb for searches with real buying intent
  • Your business named in AI answers, not just in blue links
  • Traffic you own, not rented from an ad platform
  • Compounding results that keep working month after month
[ 05 ] Platforms

Platforms we work in

Search Console Google Analytics Semrush Ahrefs ChatGPT Perplexity
[ 06 ] Our process

Good marketing isn't guesswork

Every engagement runs through the same four steps, so you always know where things stand and what comes next.

01

Discover

We understand your business, audience, competition and goals first.

02

Strategize

Insight becomes a focused roadmap of channels, messaging and opportunities.

03

Execute

Strategy becomes campaigns, creative and technology built to perform.

04

Optimize

We measure what matters and keep refining to drive stronger results.

[ 07 ] FAQs

Questions we hear a lot

What is AEO, and how is it different from SEO?

SEO earns you a place in search results. AEO, answer engine optimization, earns you a place in the answers AI assistants give: ChatGPT, Perplexity, Gemini and Google AI Overviews. The same clear, credible, well-structured content does most of the work for both, so we treat them as one job.

How long does SEO take to work?

Technical fixes and quick wins show within weeks; competitive rankings typically build over three to six months. SEO compounds, so the curve steepens the longer it runs.

Can you guarantee first place on Google?

No honest agency can, and you should run from any that promises it. What we do guarantee is transparent reporting, defensible tactics and steady movement on the searches that matter commercially.

Do you handle local SEO for Calgary businesses?

Yes. Google Business Profile, reviews, local pages and citations are part of the service for any business that serves a defined area, in Calgary or anywhere else.

Abstract lattice of glowing blocks
Based in Calgary, Canada

Ready to own your search results and the AI answers?

Tell us where your business is trying to go. We'll bring the plan that gets it there.

Let's Talk