/ 01
Google Search ads
Campaigns that capture demand at the exact moment people are looking.
Google & Meta Ads
Every dollar accountable, every click measured
Google catches people the moment they search for what you sell. Meta puts your offer in front of the right people while they scroll Facebook and Instagram. Run loosely, both burn budget fast. Run properly, they are the quickest route to leads. We run campaigns where targeting, creative and spend all answer to the numbers.
[ 01 ] The problems
The problems this service solves
Spend climbs, returns do not
The monthly ad bill keeps growing while cost per lead creeps up and nobody can explain why.
We fix thisClicks that never convert
Campaigns bring traffic, but the wrong audience lands on the wrong page and leaves.
We fix thisBoosting posts and hoping
Ads are set up in a hurry, run without tracking, and judged on likes instead of leads.
We fix this
[ 02 ] What's included
What we do for you
Everything under this service is handled end to end, planned, produced and reported on by one team.
/ 02
Meta ads
Full-funnel campaigns across Facebook and Instagram, from first look to enquiry.
/ 03
YouTube & Display
Video and display placements that keep your brand in front of the right audience.
/ 04
Retargeting funnels
Sequences that bring back the visitors who did not convert the first time.
/ 05
Landing page optimization
Pages built and tested so paid clicks actually turn into leads.
/ 06
Attribution & reporting
One dashboard showing what every campaign really returns.
[ 03 ] A closer look
How the work actually happens
Three stages, each with its own deliverables. Keep scrolling and they stack up.
Target
The right people, not the most people
Search campaigns start from the searches that signal buying intent. Meta campaigns start from audiences built on your best customers and lookalikes that behave like them.
- Keyword and audience research
- Account structure and conversion tracking
- Landing pages built to convert
Create
Ads that earn their click
Copy and creative are produced in variants and tested against each other, so winners are found by the numbers instead of picked in a meeting.
- Ad copy and creative variants
- Structured A/B testing
- Refreshes before fatigue hits
Optimize
Budget follows the evidence
Every week, spend moves toward the campaigns, audiences and creative that prove themselves, and reporting shows return rather than vanity metrics.
- Weekly bid and budget moves
- Cross-channel attribution
- Return-focused reporting
[ 04 ] Why it works
What you can expect
- Budget flowing to the campaigns that prove they perform
- Cost per lead falling as testing compounds
- Creative and offers refreshed before fatigue sets in
- Reporting that shows return, not just clicks and impressions
[ 05 ] Platforms
Platforms we work in
Google Ads
Meta Ads
Instagram
YouTube
Google Analytics
[ 06 ] Our process
Good marketing isn't guesswork
Every engagement runs through the same four steps, so you always know where things stand and what comes next.
01
Discover
We understand your business, audience, competition and goals first.
02
Strategize
Insight becomes a focused roadmap of channels, messaging and opportunities.
03
Execute
Strategy becomes campaigns, creative and technology built to perform.
04
Optimize
We measure what matters and keep refining to drive stronger results.
[ 07 ] FAQs
Questions we hear a lot
What budget do we need to start?
Enough for the platforms to learn and for the results to be readable, which depends on your market and cost per click. We size a realistic starting budget in the first call rather than quoting a one-size number.
How is your management fee structured?
A flat monthly fee agreed up front, not a percentage that quietly rewards us for spending more of your money. Media spend goes straight to Google and Meta from your own accounts.
Do we own the ad accounts and data?
Always. Campaigns run in accounts you own, so the history, audiences and learnings stay with you even if we part ways.
How fast will we see leads?
Google Search can produce enquiries in the first weeks. Expect one to two months of testing before cost per lead settles, then optimization keeps pushing it down from there.
[ 08 ] More services
Explore our other services
Based in Calgary, Canada
Ready to make your ad spend accountable?
Tell us where your business is trying to go. We'll bring the plan that gets it there.
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